The Halo Brand Index Report

Brand intelligence for
design-led firms.

Every month, Studio Halo gathers hundreds of signals across your website, search, social, and press and turns them into one clear read — what matters, how you compare, and what to do next. The guidance of a seasoned design-industry advisor, built into every report.

Connects with GA4, Search Console & Instagram
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The Halo Index

A report that turns data into direction.

Not a dashboard to decode. Each Halo Index gives you a complete read on your brand and a clear view of where to focus next.

Interprets what the data means for your studio
Shows how your brand compares to relevant peers
Identifies the signals worth paying attention to
Surfaces where audience interest is building
Clear actions to strengthen your brand and attract new clients

The signals behind your brand

A complete view of what's building your brand.

The Halo Index brings together signals across website, search, social, press, referrals, geography, content performance, and peer benchmarks, then translates them through expert context into clear direction.

Website traffic Project engagement Brand search Audience geography Instagram resonance Press referrals Peer context Inquiry intent Recommended actions
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Brand Share of Search
53.9%
searches arriving by studio name
Search Demand Split
Branded
294
Non-branded
251
Location queries
22
Brand share of search
More than half of search activity is coming from people looking for the studio by name — a strong signal of recognition and recall.
Organic Sessions · 90 Days
886
▲ +24.1% vs prior period
Top Traffic Sources
Google
835
Bing
309
ChatGPT.com
149
Contact page views
Contact page activity is one of the clearest signs that attention is moving closer to inquiry.
01
How people are finding you.

See the sources, markets, search terms, referrals, and press paths bringing people to your work — and whether visibility is growing in ways that matter.

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Press → Site Traffic · 90 Days
114
▲ +660% · House Beautiful
Media Referral Sources
ChatGPT.com
149
House Beautiful
114
Luxe Magazine
65
Press referral traffic
Past press is still sending qualified visitors — which means editorial visibility continues to support discovery.
IG Saves + Shares · 90 Days
603
▲ +6.2% while impressions ▼ −22.8%
Engagement Breakdown
Likes
3,900 ▼
Saves + Shares
603 ▲
Comments
374 ▲
Saves & shares
Saves are rising even as impressions soften. That suggests the audience is not just seeing the work — they are collecting it for reference.
02
What is earning attention.

Understand which projects, posts, pages, publications, and content themes are holding interest — being saved, shared, searched, or revisited.

03
Where the brand is moving next.

The Halo Index connects the full pattern — from visibility and authority to resonance and inquiry intent — then turns it into prioritized direction.


Not a dashboard

The difference is interpretation.

Most analytics tools show you what happened. Studio Halo interprets what it means. Each Halo Index focuses on the signals that matter for your firm and explains them in plain language — so you see what's working, what's changing, and where attention should shift next.

Curated, not comprehensive.

The Halo Index leaves out the noise and focuses on the signals that reveal something real about visibility, demand, resonance, intent, and authority.

Context on every number.

A metric alone rarely tells the full story. Studio Halo reads your numbers against your own history and relevant peer benchmarks, so performance has meaning.

A clear next step.

Each Halo Index closes with specific priorities tied to real patterns in your data — so you always know where to act next.

Made for design-led firms

Made for the way design-led firms grow.

Design-led firms don't build their brands the way other businesses do. The Halo Index is built for how reputation actually grows — through referrals, press, search, social presence, and the work itself.

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Getting started

Set up once.
Read it every month.

01
Connect your accounts

Link Google Analytics, Search Console, and Instagram with one-click sign-in. Setup takes minutes, and no developer is needed.

02
Studio Halo reads the signals

Each month, Studio Halo gathers your data and prepares a curated brand intelligence report — the Halo Index.

03
Read The Halo Index

See how your brand moved, what it means, and where to focus next — in one clear, considered monthly read.

Powered by the platforms you already use
Google Analytics 4 Search Console Instagram Business Press & media signals

See your first
Halo Index.

Connect your accounts in minutes and receive a clear monthly read on your brand's visibility, demand, social presence, and authority — with nothing to interpret yourself.